Studies confirmed that Corporate Identity-Image-Reputation have significant impact on customer trust, which in turn affects customer loyalty and sales.

Having good Corporate Identity-Image-Reputation is not merely the responsibility of Corporate Communication or Public Relations Department, it is the responsibility of the entire organization. One of the way to accomplish this is through a well-planned strategic communication, where the whole departments work hand-in-hand to achieve the desirable Corporate Reputation.

In this course, participant will learn about:

• Leadership Communication
• Practical application of strategic communication
• the Concept and Strategy in anticipating Risk and Reputation Management
• Employee Engagement, Community Relations and CSR
• Media dynamics and digital communication
• Measuring ROI of communication activities through research

The course is intended to give broader understanding and empowering strategic communication as a company strategy rather than a department strategy from public relations perspective.

• Managers from various departments: Corporate Communication, Marketing and Sales, Finance, Human Resource, IT, Business Development, Investor Relations, Risk Management, Internal Department and any related departments in the company
• SME business owners who want to empower strategic communication to generate better sales
• Individuals who want to understand and apply public relations as a strategic management function

• Increase the understanding on the conceptual application of public relations as a strategic management function
• Increase the ability to develop communication strategies in that integrate HR, Marketing and Sales, Finance, Public Affairs and Business Development as a whole function of management
• Increase the ability to measure the effectiveness of communication program in the corporate level, business level and function level

Day 1 | 09:30 – 17:00
Concept & Strategy

• Leadership Communication
• Empowering Strategic Communication in Corporate Strategy
• Risk and Reputation Management

Day 2 | 09:00 – 16:30
Case Studies

• Corporate Communication
• Media Management
• Measuring ROI through Research and Audit

Since 2001, we have been assisting many companies in developing our clients’ internal potential to stay ahead of their competitors. One of the way is through Training and Coaching, where it develops the skills and competencies on certain communication aspects by exchanging information and giving alternate advice to get the maximum result.

Are you thinking of having this course in your company or your group? Call Erika at +628158880272.