Strategic Communication Management
The first function of executive is to develop a system of communication.
Ninety percent of leadership is the ability to communicate something that your subordinates want. Research reveals that the most important element in establishing a happy, prosperous atmosphere is an open, free and honest communication up and down the ranks of our organization structure.
The increasing demand for listening to the public, either internal or external, will result in change in the management – that is the essence of strategic communication function, beyond traditional communication activities such as promotion, publicity only.
Strategic communication is more audience-oriented approach, to the right person, at the right moment with the right words. Strategic communication is required to express on good quality, to overcome poor perception and to reduce reputation risk that will lead to an unfavorable impact toward your organization.
You will improve
The participants of this topic will learn how to build effective communication skills for leaders of the government offices, private sectors and non profit organizations. They will have a better understanding on how to empower themselves with strategic communication skills and strategy in managerial level, rather than technical function as promotion and publicity. The participants will have a wider knowledge and alternative application of communication tools through intensive discussion and case studies.
You will learn
- Traditional versus strategic communication – how it works more effective
- The principles of public relations as a strategic management function
- Approach and strategy on how to build in-house communication department
- Conceptual models of strategic communication and its implication on practice
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function. She has been rendering her professional services on public relations to government offices, multi-national companies and corporate world in form of counselling, consultancy and trainings for the last 20 years.
Elizabeth established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014. Later, in 2012 this campaign then substantially and geographically elaborates into the International Public Relations Summit, being the premier public relations conference in the Asian region. She was elected as the President of International Public Relations Association in 2010, being the only Indonesian for that prestigious position. Since 2005, she is the coordinator of MM Communication at Trisakti University.
She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.