Research and Evaluation in PR
Prevention is much better than cure. Why should wait for crisis until it happens.
Environmental monitoring, scanning the environments, inside and outside is an early warning system to assess how successful communication activities. Many companies do not have exact data on what is going on, most of them rely heavily on media coverage and public assumption. Research is very much needed before we plan out some changes or improvement, so that we know exactly where and how we begin.
You will improve
Your overall knowledge on how to conduct appropriate research techniques in monitoring development and trend
You will learn
- The important role of research to present development, trend and ratio.
- Basic types of PR research : for monitoring, examining, assessing, measuring, tracking and evaluating
- Interpretation skills to anticipate the research findings
- Communication audit : 5 step approach
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function. She has been rendering her professional services on public relations to government offices, multi-national companies and corporate world in form of counselling, consultancy and trainings for the last 20 years.
Elizabeth established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014. Later, in 2012 this campaign then substantially and geographically elaborates into the International Public Relations Summit, being the premier public relations conference in the Asian region. She was elected as the President of International Public Relations Association in 2010, being the only Indonesian for that prestigious position. Since 2005, she is the coordinator of MM Communication at Trisakti University.
She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.
Check out the schedule here
13.30 – 16.30
Jl. Suryo No. 50, Senopati