In this digital era, communicating the company values has become more challenging. There is an erosion of leadership, reputation and public trust. We see the growing intense focus on communication that is more complex and essential in today’s democratic society.
Research reveals that the basic of effective communication should start from the top management that will influence the organizational culture, ethos and team work. Disseminating information, changes and improvement to different kinds of people should be more effective. And it all starts on leadership style and internal communication management.
To what extent the leadership communication is practiced properly in your company and how you coordinate and empower your leadership values to get internal support?
You will improve
Participants of this mini workshop will learn to build, enhance and improve the skills they will need to express themselves as manager working in corporate communication. They will complete the session with an understanding of key areas of leadership communication. They will be equipped with a more effective communication skills by analyzing a range of short case studies that focus on various functions of collaborative leadership values.
You will learn
- The challenges of leadership in this digital era
- The knowledge about the connection of leadership to communication
- Improving the communication to enhance internal supports
- Communicating organizational culture to generate change and increase work performance
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function. She has been rendering her professional services on public relations to government offices, multi-national companies and corporate world in form of counselling, consultancy and trainings for the last 20 years.
Elizabeth established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014. Later, in 2012 this campaign then substantially and geographically elaborates into the International Public Relations Summit, being the premier public relations conference in the Asian region. She was elected as the President of International Public Relations Association in 2010, being the only Indonesian for that prestigious position. Since 2005, she is the coordinator of MM Communication at Trisakti University.
She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.