A communication professional in an organization should have wide access to the dominant coalition to be able the get the better insight in giving strategic counseling to the senior management. In order to win the access, the communication professional should be able to speak the language of management as much as the senior management should understand the strategic function of public relations in dealing with the dynamics of employees, media, crisis, public affairs, and most importantly, change, in order to excel in a highly competitive business environment.

EGA briefings through “PR Executive Program” will empower you to take strategic steps, either as a communication professional or as a senior management, by:
- giving you an insight into public relations as a strategic management function,
- bringing you up to date with the latest challenges, trends, and practice in public relations, and
- revitalizing your experience in all aspects of communications and public relations.

Who should attend?
• Practicing professionals wishing to upgrade knowledge, methods, strategy and skills in new paradigm of communications and public relations practice
• Business executives who have a variety of functions in organization
• Experienced individuals who are interested in pursuing careers in communications and public relations consultancy

What are the benefits?
For the participants:
- Better knowledge, understanding and application of effective organizational communication in the managerial context
- Better strategy and tactics on how to organize in-house communication function
- More effective in handling corporate communications challenges, issues and opportunity in dealing with corporate image and reputation in a widely competitive business environments
- Better research skills in measuring communications program effectively and efficiently.
For the companies:
• Giving key executives a wider understanding of the latest thinking strategic communications, public relations practice, issues management, change management, crisis management, media management, public affairs, employee relations, financial public relations, international public relations and case studies.
• Exposing managers to new ideas and providing them with vital professional stimulation
• Helping senior executives to develop professionally within an organization
• Giving practitioners greater experience in dealing with a variety of situations and equipping them to handle event more professionally.
• Developing and sharpening skills in key strategic and tactical disciplines

PR Executive Program will be held in six weeks by the foremost experts in communication that cover 8 modules in 30 sessions in forms of lecture, discussion, case study, and simulation based on the latest trends on public relations professional education on strategy, planning, implementation, measurement, and evaluation on national and international perspective that cover:
(1) Changing Paradigm and its impact on Corporate Communications (5 sessions)
(2) Public Relations Management (5 sessions)
(3) Government Relations and Public Affairs (2 sessions)
(4) Employee Relations and Internal Communications (3sessions)
(5) Building Reputation through Media Management (4 sessions)
(6) Understanding Legal and Finance in Corporation (3 sessions)
(7) Public Relations in Action – Case studies (5 sessions)
(8) Individual Presentation & Evaluation (3 sessions)

In order to survive in an era of free competition and media dynamics, an organization should realize that communication management is not only about communication tools but also the entire paradigm of communication as a strategic management function.

What does it takes to make communication programs to function on strategic management level? What are the perspectives and sets of skills needed in order to make it works and how? It will all be answered through “Effective PR Management” in a series of 10 modules program that is designed to:
- give a comprehensive knowledge about public relations in new paradigm,
- develop the strategic thinking in applying communication as a management function,
- provide hands-on training materials for making public relations work in organization, equip the participants with strategy, techniques and tools of communication in context of public relations, advertising, marketing and media dynamics,
- increase the participants’ creativity in establishing professionalism and organization reputation through the empowerment of public relations in the most practical way.

Who should attend?
• Business practitioners who wish to have career development to managerial level
• Young practitioners in communication/public relations from developing industry
• Mid-level managers in Human Resource, Marketing, Corporate Communications Internal and External Relations, and related management function

What are the benefits?
• Provide educational and professional development for employees in mid-level managers to explore new knowledge, ideas in strategic way in anticipating the company’s challenges in the era of free competition and media dynamics
• Develop the potentials of employees in communication to assist senior managements in focusing on the efficient company resources in dealing with issues, crisis, image and reputation in a more strategic and effective way.

Workshop content:
1. Introduction to Public Relations
2. Public Relations and Leadership Management
3. Public Relations in Marketing concept and beyond
4. Public Relations from Tactics to Strategy
5. Public Relations in Industry and Commerce
6. Establishing Public Opinion and Media Relations
7. Public Relations for Government Institutions
8. Public Relations Campaign for Government
9. Public Relations and Media Dynamics in Practice
10. Public Relations and Media Management

Designed to enhance the effectiveness of communication function and improve the communication management in an organization, PR Management series is arranged in form of practical workshop covering conceptual development, strategies and tips of specific issues relating to public relations management for an organization.

Covering issues such as corporate reputation, communication audit, and public relations campaign, each topic in the series will start with the introduction and the current trend in practice, tools and techniques on special interest topics to meet the needs of your organization.

Who should attend?
• Mid level practitioners in managerial level for workshops on specific topic who has experience in managing public relations program
• Business practitioners from all background for seminars

What are the benefits?
• Updating knowledge, trends, strategies, tools and techniques on how to improve the communication management in the most applicable way for each respective organization.
• Enhancing the effectiveness of communication function, focusing on the sequence of public relations process from environmental scanning, issue management, crisis management, reputation management and its financial and non financial contribution to the bottom-line of the organization.
• Learning case studies by analyzing the model of communication applied in certain company or organization based on problem solving and conflict resolution strategy.
• Participants will be equipped with hands-on training materials that contain more practical alternatives in finding solution to specific communication problems in an organization.

Arranged in form of seminars and workshops, PR Management series cover but not limited to the following topics:
• Developing the Mind of a Strategist
• Managing Corporate Reputation
• Measuring PR Effectiveness
• Communication Audit
• Public Relations for Event Organizer
• Running PR Campaign for Awards
• Public Relations Outlook

Media management is more than press release. It covers the entire process from message development, choosing communication channels, setting communication agenda, preparing kits and necessary information for the media, and packaging information for establishing news values. Covering the issue of media dynamics, media campaign, public relations and media, and public opinion in media. Media Management series are designed to update communication and public relations practitioners’ knowledge and skills in media management.

Who should attend?
• Communication practitioners whose among other responsibilities dealing with media relations and media management
• Public relations practitioners in all levels

What are the benefits?
• Updating knowledge, strategy, and techniques on how to deal with media and how to create harmonious relationship with media today.
• Facilitating dialogues between companies and media / journalists as resource persons.
• Focusing on effective media relations and media management

Design in form of workshops and case studies, the topics in Media Management series include:
• Understanding Media Dynamics
• Public Relations and Media – A synergy
• Running Media Campaign
• Establishing Public Opinion through Media
• Conflict resolution and Media Management
• Cyber PR – alternative tools to win public perception

Communication is important in business, because business organizations are made up of people who interact, share ideas, and exchange opinions. Any typical business activity involves communication either in oral or written form, therefore in order to success in the business world,one must master the skills of communication and understand how to use it effectively as a management tools. Business Communication series from EGA briefings are intended to give a wider knowledge of communication, and communication as a management tool.

Who should attend?
• Early entry professionals in business management
• Young professional in marketing, communication, human resource and related business environmental establishment.

Design in form of seminars and workshops, the current topics of Business Communication series are:
• Understanding & Empowering Communication
• Establishing Productive Team Work
• Making Effective Internal Communication
• Writing Report and Proposal
• Public Speaking and Business Presentation
• Conflict resolution and Negotiation Skills